Concept of SWA Diamonds came into being from CAPESTONE Ventures
Pvt Ltd, a leading name in wholesale diamond jewellers market, that
does business with prominent retail jewellers. Many retail jewellers
who deal only in gold jewellery are reluctant to add diamond jewellery
to their stock due to certain factors. Lack of knowledge and experience
in dealing with the quality checking of diamonds and difficulty in
buying and selling diamond jewellery are their primary concerns.
Terms and conditions of buy back, the understanding needed to use
suitable packing materials for diamonds that should be different from
the ones used for gold ornaments and repairing of diamond jewellery
are the other reasons cited by most retailers who have the ability to
trade diamond jewellery.
On understanding the scenario, we brought SWA Diamonds to life that
will ease diamond and platinum jewellery business.
Our mission, SWA diamonds believes every woman desires a diamond
and we take it as a privilege to give the best quality diamond at an
affordable price range so that they get what they aspire for. The
company's efforts is to make it available through exclusive SWA
outlets in tier one cities and SWA shop in shop outlets in tier two and
tier three cities of India so that diamonds reach the women in rural
The evolution of every individual starts with a realization of the true
self. Inherent within each person is a beautiful core waiting to be
unveiled and brought to light. Swa is the celebration of the spirit of the
self. Each person deserves to sparkle and bring her inner light to life.
Swa is an expression of the radiant self. Swa is the beginning of all of
creation. The words Swagath, Swara, Swatantra, Swayam, Swapna,
Swabhiman, Swarga, Swantham, Swaroopam, Swakaryam, Swasthi,
Swad all start with Swa. Like the pollen grains that are beautiful, dainty,
central to a flower and integral to growth – Swa is the initiator of the
journey of the self. The self has multiple dimensions and Swa captures
the versatile and diverse aspects of an individual (with its multiple
diamond design). The crux of the Swa story is that ‘it all starts with the